Dripping In Fat

UK Designers take on the mighty ?Threadless? - Launched in January this year by ?We Love?, as an internal project - Dripping In Fat sells cool tees online, for freaks, geeks and designers.Finally giving the UK a decent representation in this predominantly American owned marketplace ...

The site - consciously designed as a hybrid ? intelligently mixes Flash, HTML and Ajax. From the dynamic yet intuitive homepage, through to the fluid Ajax shopping experience, each area asks the user to interact efficiently, yet at the same time often challenges standard e-com behaviour ? making navigation both straightforward and sublime. This attention to detail even comes down to purposefully making the body of the site HTML ? keeping it light, whilst allowing bloggers to easily access all designs and illustrations ...