Imagine a browser that could automatically detect locations, addresses, people, or events; and allowed us to easily add them to our address books or calendars. This vision is quietly becoming a reality. By adopting microformats, not only do you get the practical benefits of a set of well developed conventions for marking up common data, but you'll be helping to fuel the next generation of browser and search engine innovation.
What if there was a way to recognize information common among webpages as something specific (like an event or contact)? What could we *do* with this info? How could we take this data and make it useful and easy to work with? Enter microformats. With a keen eye toward UX, the MIX Online team created the Oomph: A Microformat Toolkit to help the creation, style, and consumption of common types of data found on the web.